We live in an era defined by disruptive technologies that are transforming both consumer and business norms. Old professional paradigms are fading, and new innovative ones are emerging. As an industry that fuels every other type of company imaginable, why has Transportation been so slow to adapt? Because most transportation companies point to service and relationships as their competitive edge, it is difficult to differentiate without embracing digital. Many firms are unsure where to begin. Come hear Kate O'Leary, Senior Sales Leader at LinkedIn, share real data on how industry leaders and your customers are leveraging LinkedIn today, and how LinkedIn is uniquely set up to demonstrate ROI for both sales and marketing functions. Learn More.
More sophisticated supply chain requirements, complicated changes in a competitive market, and rapid advancements in technology are just a few factors driving changes in transportation and logistics. As Chief Commercial Officer of C.H. Robinson, one of the world’s largest logistics leaders, Christopher O’Brien shares his perspectives on why it’s critical to be flexible, innovative, and resourceful to be successful in this industry. Learn More.
Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Mike Kaput, Director of the Marketing AI Institute, will go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer and sales professional. This session presents a collection of use cases and technologies to make your marketing more (artificially) intelligent. Learn More.
Learn how to best get and keep the attention of logistics buyers, what strategies and tactics to pursue to ensure a buyer response, and what strategies and tactics NOT to use that will instantly turn them off. Hear from industry expert, Jim Bierfeldt, president of Logistics Marketing Advisors, an agency that focuses exclusively on providing marketing strategy and services to logistics businesses. Learn More.
For the first time in history, five distinct generations Traditionals, Boomers, Xers, Millennials and iGen (aka, linksters) are working side by side. With differing values and seemingly incompatible views on how the workplace should function, these generations can stir up conflict, turnover, the lack of engagement, and frustration. Meagan Johnson teaches how each can communicate and work together in an effort to have a more positive productive workplace. Learn More.
Success in SEO has fundamentally changed. The monotony of simply cranking out new content until you die isn’t how you’re going to win the game. Today’s search is much more than a race for keywords; it’s a psychological understanding of user needs, buyer funnels and machine learning wrapped into the enigma of secret-laded algorithms. Modern search isn’t even confined to a screen, with the words you say and the actions you undertake replacing the need for a typed phrase, how does your brand surface in a world where AI and predictive modeling sets a user up for content even before they request it? Come find out. Learn More.
Validate Strategies, Gain Market Insight, and Grow Sales through Customer Feedback
Listening to the Voice of the Customer is critical for any business success – and there are many strategies to help you do this, ranging from customer research, surveys, user groups, and Net Promotor Scoring (NPS). Whether you are the CEO, the head marketer, or the leader responsible for growing sales, this session will help you understand the importance of the Voice of the Customer – ultimately enabling you to gain a significant competitive advantage. Learn More.
Influencers and Advocates in the Trucking Industry: Recruit, Sell and Attract with Authentic Content
Influencer marketing is quite the buzz word, but does it apply to the transportation and logistics industry? In this session, learn from real life case studies where content from trucking influencers and advocates directly impacted driver recruitment, app downloads, social community growth and even sales lead generation. Learn More.
Learn strategies to create valuable content across platforms, how to use native ads in places where trust has been established, and understand the rules of disclosure and transparency. Learn More.
Following a defined sales process assures consistency in following sales leads to close and achieve profitable growth. Sri Chakravarty, Vice President of Strategic Sales for Ashley Furniture, shares why a sales process is necessary, and how to use it to align within the company and achieve profitable growth. Learn More.
Being a small marketing team –especially a solo one – is challenging. You want to test out and tackle all the cool marketing things you learn about at conferences and see on every trending article you read, but you are often left feeling like you’re stuck in molasses. You are not alone. And good news, there are some great resources out there to help you get unstuck. Attend this session to take a deep dive into befriending technology, time management and targeting. Learn More.
The spot market, volatile diesel prices, freight volumes and capacity all are factors that are making 2020 an interesting year. How can sales and marketing drive business success when considering these factors? TMSA’s CEO Brian Everett will host an interactive fireside chat with marketing and sales leaders to answer this question and more. He will reference TMSA’s 2020 Marketing & Sales Metrics Study, which highlights responses of a survey of sales and marketing leaders in the transportation and logistics industry. Learn More.