For our keynote address, TMSA is pleased to welcome senior executives from Forward and Salesforce to deliver a business transformation case study that illustrates how CRM technology supports commercial collaboration in the transportation and logistics industry. The discussion will showcase how Forward has implemented a new organizational structure, methodology, design process and analytics across its marketing, sales and service functions to deliver exceptional value to customers. Furthermore, the case study will highlight how Forward’s use of Salesforce’s Marketing Cloud, Sales Cloud and Service Cloud enable a single view of its customers.

    When you leave this session, you’ll walk away with:

      •  Modern, best practices for an exceptional customer experience
      • Analysis resources necessary for total customer lifecycle management
      • New professional networking connections and resources for deploying your own customer strategies