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  • SUN, JUNE 7
  • MON, JUNE 8
  • TUE, JUNE 9
  • WED, JUNE 10
03:00 PM - 05:30 PM

Registration

04:00 PM - 05:00 PM

TMSA Speed Networking

05:15 PM - 06:30 PM

Welcome Reception

Sponsored by Winmore.

06:30 PM - 09:00 PM

TMSA Dine-Around (Your Choice of Restaurant)

08:30 AM - 09:00 AM

Welcome and Introductions

09:00 AM - 10:15 AM

Opening Keynote

Jon Acuff, New York Times Best Selling Author

10:15 AM - 10:30 AM

Break

10:30 AM - 12:00 AM

Validate Strategies, Gain Market Insight, and Grow Sales through Customer Feedback

12:00 AM - 01:00 PM

Lunch Roundtables

01:15 PM - 02:45 PM

"Zap the Gap" Generational Differences Reexamined

02:45 PM - 03:00 PM

Break

03:00 PM - 04:00 PM

Break Out Sessions

04:00 PM - 05:00 PM

Artificial Intelligence and the Future of Marketing & Sales

05:30 PM - 10:00 PM

Experience Downtown Nashville

Bus Transportation to-from Downtown Nashville on the half hour

08:30 AM - 09:30 AM

OPENING KEYNOTE: LinkedIn, Driving Transportation & Logistics Innovation in the Digital Age

Kate O'Leary, Senior Sales Leader at LinkedIn

09:30 AM - 02:30 PM

Digital Marketing Workshop

09:30 AM - 04:30 PM

Sales Training Workshop

09:30 AM - 10:30 AM

Breakout Sessions

What Logistics Buyers Say: How to Get and Keep Their Attention
10:30 AM - 11:00 AM

Break

11:00 AM - 12:00 PM

Breakout Sessions

One-Person Marketing Team? Be a Jack of All Trades and Look Like a Master of All
12:00 AM - 12:30 PM

Member Meeting Concurrent with Lunch

12:30 AM - 01:15 PM

LUNCH / Roundtable Discussions

01:15 PM - 01:30 PM

BREAK & Transition Back to Workshops or Mix & Match Tracks

01:30 PM - 02:30 PM

Breakout Sessions

SEO Is Dead…Again? A Look At Modern SEO
02:30 PM - 03:30 PM

Breakout Sessions

The Joys and Pitfalls of Native Digital Marketing

Follow a Sales Process for Profitable Growth

Maximize ROI with Video

03:30 PM - 04:30 PM

Breakout Sessions

Influencers and Advocates in the Trucking Industry: Recruit, Sell and Attract with Authentic Content

Transforming Your CRM into a Digital Growth Machine

Media Panel - Case Study showcase in successful PR campaigns

06:30 PM - 09:00 PM

Compass Awards Dinner

07:30 AM - 08:15 AM

Coffee with the Crew "Getting the most out of your TMSA Membership all year long"

08:15 AM - 09:00 AM

Breakout Sessions

The Future is Now: Best Practices in Marketing & Sales

Compass Award Showcase

09:00 AM - 09:45 AM

General Session

09:45 AM - 10:00 AM

Break

10:00 AM - 11:00 AM

Breakout Sessions

11:00 AM - 11:50 AM

CLOSING KEYNOTE: Innovation, Customer-Centricity in Today’s Market

Christopher O'Brien, Chief Commercial Office, C.H. Robinson Worldwide, Inc.

11:50 AM - 12:00 PM

Send Off & Concluding Remarks

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