Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer and sales professional.
AI can be your competitive advantage. It can give you superpowers. But, you have to know how to get started. This session presents a collection of use cases and technologies to make your marketing more (artificially) intelligent. Come to this session to learn:
Presented by Mike Kaput, Director of Marketing AI Institute
Mike Kaput is a senior consultant and strategist at PR 20/20 who uses digital marketing to help companies grow. In 2015, Mike became intrigued by how artificial intelligence was going to shape the future of marketing, and of society at large. Over the past three years, he's written 150+ articles on the subject for the Marketing AI Institute, an organization that makes AI approachable and actionable for marketers. Today, Mike is the Institute's director, helping marketing and business leaders better understand how AI can become their competitive advantage.