You're creating more content than ever before, publishing across multiple channels, using video, oh and events are coming back too! Yet your marketing budget remains the same year over year. In this session, we'll talk about internal stakeholder management and how you can strategically use your marketing data to build a better business case for growing your budget.

Attendees will learn:
  • Common planning and budget considerations
  • Tools and techniques for reporting, tracking ROI, and sharing data with different audiences
  • Tips for building your marketing budget
  • Ideas for overcoming objections



Michelle LeBlanc, Founder, Drop & Hook Content

Michelle LeBlanc is a content & social media strategist with more than a decade of experience in the space. In 2018, she founded Drop & Hook, an agency offering social media strategy, management and content marketing services to transportation and logistics companies. Previously she spend 8+ years at advertising and PR agencies leading social media and content marketing engagements for both Fortune 500 companies and local brands. She has also been a featured speaker at a variety of national conferences presenting at SMC³ Connections, CMX Summit, AMPlify and the Transportation Marketing and Sales Association.