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    This is a power-packed, hands-on digital marketing workshop delivered by seasoned, real-world executives who work in the trenches of transportation and logistics every day!  By participating in the workshop across the full series of sessions, participants will develop and launch a best-of-breed mini-digital marketing campaign inside of 30 days, bringing 3-4 digital content and technology elements to fruition through work they complete.  Sessions are both instructional and coaching in nature as well as ‘go-do’ periods for homework assignments. 

     

    The workshop will address a wide, comprehensive range of campaign elements that include:

    TARGET AUDIENCE DEFINITION

    GOAL SETTING & BUSINESS ALIGNMENT OBJECTIVES

    SEO INTEGRATION

    CONTENT DEVELOPMENT

    DIGITAL TACTICS

    WHY ATTEND?

    • Businessman hand using mobile phone with digital layer effect as business strategy concept

      Reason #1:
      You’ll learn modern, progressive skills you can apply to any digital marketing environment in transportation or logistics.

      The processes and methodologies you’ll learn can be applied to any email campaign, SEO or Paid Advertising campaign you may be considering for your company. Best of all, participants will be guided and coached through each step by seasoned, experienced marketing executives that have decades of real-world experience in transportation and logistics.

    • Close up of businesswoman holding graphs in hand

      Reason #2:
      You’ll get immediate ROI.

      This workshop is ideally suited to any digital marketer, content marketer, one-person marketing team, professionals who do marketing ‘on the side’ in addition to their main role, or student/marketing majors --- seeking a best-of-breed, robust, agile and results-driven campaign to jump start revenue growth. Whether you're operating in a large marketing department or simply a 'department of one', this session will give you hands-on, focused experience for the highest impact areas to create digital marketing success ---- here and now. Participants will invest as little as $495 to attend this digital campaign launch workshop, and walk away with a robust sales pipeline in the thousands of dollars!

    • women-strategizing-web

      Reason #3:
      You’ll walk away with a long list of mission-critical deliverables - COMPLETED.

      Participants who attend this session will walk away with:
      • A digital marketing campaign plan for a specific initiative or area of the business that they define
      • Planning and execution templates for a digital campaign
      • Examples from real-world transportation & logistics campaigns
      • Advice and coaching on the process steps and other success factors for their plan
      • A fully launched mini-digital campaign
      • A measurement framework for campaign success/ROI
      • Peer-to-peer networking and feedback to continuously improve their plan

    VIEW THE SCHEDULE

    All Times in CST

    • DAY ONE
      (Thu, Nov. 5, 2020)
    • DAY TWO
      (Tue, Nov. 10, 2020)
    • HOMEWORK PERIOD 1
      (Nov. 11 - Nov. 18, 2020)
    • DAY THREE
      (Thu, Nov. 19, 2020)
    • HOMEWORK PERIOD 2
      (Nov. 20 - Dec. 4, 2020)
    • CAMPAIGN LAUNCH
      (Week of Dec. 7, 2020)
    • DAY FOUR
      (Thu, Dec. 10, 2020)
    12:00 PM - 02:00 PM

    Making a Digital Campaign Plan

    Part 1:

    • Your target audience
    • What’s relevant to them
    • Key messages
    • Alignment with your business / what does ‘conversion’ look like
    • Objectives - what do you want the campaign to accomplish

    Part 2:

    • Define digital elements in your plan
    • Framework overview for content development
    09:00 AM - 11:00 AM

    Creating an SEO Strategy

    Part 1:
    • Understand Google’s Key Algorithm
    • Evaluate Your Competitors from Google’s Point of View
    • Evaluate Your Site

    Part 2:

    • Update Your Site (Hands-On and Facilitated Break-outs)

    Part 3:

    • Learn about and Consider Paid Ad Strategies
    12:00 AM - 12:00 AM

    HOMEWORK

    • Share your plan with your boss and any other stakeholders whom you will need support from
    • Write content for each digital element of your plan
    • Take any initial steps you can to place ‘draft’ content into your technology platforms (email system, Wordpress draft, marketing automation system, etc.)
    • Reach out to Presenters - LIVE CHAT Q&A Sessions prescheduled and we will moderate responses
    12:00 PM - 02:00 PM

    Finalize Content and Prepare for Launch

    Part 1: Content & SEO Checklist

    Part 2: Measuring Success

    12:00 AM - 12:00 AM

    HOMEWORK

    • Finalize your content and any other programmatic action items from Session 4
    • Ensure measurement mechanisms are in place prior to launch
    • Dress Rehearsal / PreLaunch Checkpoint:  10-15 minute individual slots in a group session
    12:00 AM - 12:00 AM

    Campaign Launch

    Finalize a launch date with your boss and other stakeholders for sometime during the week of December 7
    10:00 AM - 11:30 AM

    Successes & Takeaways Debrief

    In this roundtable-like session, participants will:

    • Look at their initial performance metrics and share insights and observations on what’s working and what’s not
    • Share learnings from their campaign including anything they would change or do differently next time
    • Receive peer advice and coaching on ways to continuously improve what they’ve put in market
    • Moderated by marketing executive experts

    PRICING OPTIONS

    Don’t wait!  There are only 15 seats for this digital marketing workshop that will deliver a high-powered digital campaign start-to-finish for your business.

    TMSA Member Rate

     $750 
    $495

    Special Rate Until October 23
    REGISTER NOW

    Non-Member Rate

     $950 
    $695

    Special Rate Until October 23
    REGISTER NOW

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