Most of us know the popular phrases from the 1960s: “Make Love, Not Ware.” It’s an anthem that defined a generation and set a new cultural standard. Heavily influenced by COVID, which forced companies around the world to fast-track their digital transformation, transportation and logistics sales and marketing professionals know it’s essential to have Google love your website. Unfortunately, when it comes to the world of Google, its algorithms and search rankings, almost no one knows the right way to “make Google love you.”

So join us at the TMSA’s RISE ’21 Conference for the first-ever, Make Google Love You event. Learn the intricacies of how to “court” and “win the heart” of Google through:

  • Identifying and researching keywords
  • Integrating algorithms into copy editing
  • Working hands-on in WordPress and Hubspot
  • Creating a strategy for use of landing pages and microsites
  • Building dynamic paid ad campaigns that generate real leads


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    Nathan Misirian

    Autumn Consulting

    An expert in taking complex technical topics and making them easy to understand, Nathan Misirian is a leader in the world of search engine marketing and a passionate speaker, skilled at crafting engaging presentations where the audience feels comfortable participating and asking questions. When he’s not working one-on-one with clients, Nathan speaks on the topic of search engine marketing to bring leaders to a better understanding of how it works and the influence it has on today’s business world. Nathan also volunteers his time speaking at various non-profit organizations that he is involved in, such as Champions for Learning, The Future Institute, Uncharted Learning and Immokalee Foundation.