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Influencer marketing is quite the buzz word, but does it apply to the transportation and logistics industry? In this session, learn from real life case studies where content from trucking influencers and advocates directly impacted driver recruitment, app downloads, social community growth and even sales lead generation. Social Media Strategist Michelle LeBlanc will cover:

  • How an advocacy marketing program can apply to different types of business goals.
  • How to identify and evaluate influencers and advocates.
  • How to successfully approach influencers to generate content for your brand and utilize that content.

Michelle LeBlanc BW 700

Presented by Michelle LeBlanc, Consultant and Social Media Strategist

Michelle brings more than a decade of experience in social media marketing to the stage, with her career taking her from major advertising agencies to consultant for start-ups and brands in the transportation and logistics space. Her deep knowledge of recruitment marketing, community management, content marketing and sales support has made her a sought-after speaker at national conferences and a valued partner to her clients. Her current client roster includes Trucker Tools, non-profit Wreaths Across America, Core-mark, and brands from the TFI International portfolio.