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85% of businesses now use video as a marketing tool, and the reason is clear. Recent statistics show that video roughly doubles the success rate of any given sales and marketing effort. But there are best practices in video budget allocation which every serious business should know about. Studio Los Feliz has guided major international brands through the use of video, such as Daimler, L'Oréal, and Samuel Adams. And now we want to help you, too!

Attend this session to learn:

  • Divide your strategy between videos designed to win attention and videos designed to win trust.
  • The difference between the "plot" of your videos (the message) and the "story" of your videos (the world they invite your viewer into).
  • How to use the 80-20 Criss-Cross budget allocation strategy, which employs low-cost trial-and-error to make videos as impactful as possible.

 

Presented by:

Elias-wynshaw-headshot

Elias Wynshaw is the founder of Studio Los Feliz Productions LLC. He is an established filmmaker in Los Angeles, CA.