During this entertaining session you will hear about maximizing the impact of video in your strategic marketing plan. You will also gain insight on where to start when considering video, what to include in your content, and how to publish it so give you the best opportunity for success.

Attend this session to learn:

  • How to decide whether or not a video is right approach
  • Best practices to consider when creating the content for your videos
  • How you can get multiple pieces of content from the production of just one video


Presented by Michael Cardwell, Founder + Creative Director, Digital Brew

Since 2011, Digital Brew helps brands tell their stories and achieve their business goals through video and animated content. As the Creative Director, Michael shepherds projects from concept to completion and has worked with hundreds of brands including Saddle Creek Logistics, Tampa Bay Buccaneers, Amazon and Cisco.