Looking for effective sales training that generates business results specific to transportation and logistics?

What Are Your Training Needs?

designer hand working and smart phone and laptop on wooden desk in office with london city background

TMSA offers two proven options based upon your unique training needs. Both options are delivered by experienced training specialists within the TMSA Affiliate Network. Both options will provide you with the ability to build your sales skills in the dramatically changed sales environment created by the COVID-19 crisis, and will challenge you to rethink your current sales strategy and process to generate results.

Logistics Sales Academy: “Accelerating Virtual Sales Success”

What will you learn?

In this on-demand dynamic course, you'll learn to leverage virtual selling techniques to connect with prospects and customers, build deeper relationships, advance opportunities through the pipeline, and close sales.

Whether by necessity or choice, virtual selling has become more and more prevalent in our industry. Adoption has been further accelerated by the global coronavirus pandemic. To remain relevant and competitive, salespeople, account managers, and leaders must shift the way they were engaging prospects and customers.

This on-demand learning mimics a classroom feel, on your own time, with video and presentation content, practice, discussion, downloadable tools, application assignments and 1:1 facilitator feedback. By actively participating in this 6 week course, through approximately 12 hours of learning, participants will:

  • Identify where your logistics prospects are in the buying process and meet them there
  • Create an entrance strategy that leverages virtual resources
  • Gain access to decision makers (from the trans manager to the C-suite)
  • Build real relationships virtually
  • Communicate a compelling value proposition that's targeted at your buyers' needs
  • Conduct advanced sales dialogue to uncover the most pressing opportunities
  • Present engaging logistics solutions that deliver results and close the deal

Meet Your Instructors

laboda-black-transparentSara Black and Holly LaBoda are Partners and Co-Founders of Luminaries Consulting, specializing in organizational learning, strategy, and change. Separately, they have shaped organizational strategy, enhanced skill sets and improved performance of leading organizations such as C.H. Robinson, Emirates Group, Land O’Lakes, and Coca-Cola Enterprises. Together, they leverage their unique experience and skillset to partner with organizations looking to improve their capabilities and results.

Price: $299.00

“Impressive skill-building that’s relevant to the transportation and logistics industry.”

“Great information and informative presenters.” 

Participants have access to the course materials and any content updates for one year!

Questions? Contact Holly LaBoda at 612-669-6762 or email





“I had a great experience taking a course last year through TMSA and Luminaries Consulting. Sara and Holly bring an abundance of knowledge and guidance, specifically in the transportation industry. It’s always positive when you’re able to leave a course with a few additional tools in your toolbelt. I look forward to signing up for more courses with Luminaries Consulting in the future.”

- Ryan Hickey, Director of Client Solutions, LeSaint Logistics


Virtual Sales Boot Camp

It is happening to the best of us in a post-COVID-19 world: We struggle to achieve our targets, we fall into a rut, we lose our steam. Clearly you need to jump-start your sales as the economy opens up. This interactive boot camp, delivered virtually over 4 mornings, will provide you with the new mindset, knowledge, and skills to jump-start your sales. It's designed to provide sales pros with a systematic approach to selling and non-traditional techniques, and will provide you the 7-step sales process that can differentiate you from your competition. 

✓ Review your current sales system and identify gaps

✓ Establish a system for selling that puts you and the
prospect at ease

✓ Light an internal fire and get motivated to achieve your
sales goals

✓ Uncover the power of becoming mentally and emotionally
tough in sales

✓ Learn to take control of the sales process and avoid the
“buyer-seller” dance

✓ Overcome your sales “head trash” and take your professional
skills to the next level

✓ Build on your strong selling foundation and refresh
your skills

✓ Reassess your approach and update your tailored
qualifying process

✓ Learn how to truly differentiate yourself from
"traditional" salespeople

✓ Learn how to prevent stalls, objections and become comfortable prospecting

✓ Develop questioning strategies to uncover the prospect’s true motive to buy

✓ Understand how to develop a trusted advisor relationship with prospects and customers

  • Live webinar format on September 3, 4, 10, and 11 from 9:00am – 12:30pm Eastern
    (Note: You must register by August 27 to be able to receive materials)

  • Delivered via Zoom
  • Worried about sitting on a webinar all morning? This is a highly interactive workshop and includes breaks.

  • TMSA Member Rate: $2,100 per person (regularly $2,800)

  • Registration includes: 4 half-day sessions, comprehensive 150-page workbook (shipped in advance), DISC assessment completed prior to bootcamp, and one-year subscription to Sandler Online.


Meet Your Instructor

Ken Guest is Partner at Sandler Training by The Ruby Group, which is part of the TMSA Affiliate Network. He has 25+ years in sales, sales management recruiting, training and consulting in manufacturing, logistics and distribution, and is co-author of two Sandler books, Selling in Manufacturing and Logistics, and Digital Prospecting. He has been successfully training hundreds of sales professionals in transportation and logistics, including 130 with Kenan Advantage Group since 2015 and dozens with Jarrett Logistics since 2016.



“As a TMSA member I’ve found great value in working with Sandler Training by The Ruby Group, which is part of the TMSA Affiliate Network. They provide relevant sales training specific to transportation and logistics that has proven to help us generate results.”

- Matt Wagner, VP Sales & Marketing, Jarrett